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Join us for a B2B pricing session with Marcos Rivera, CEO at Pricing I/0 and Roi Ben Daniel, CEO at Received.
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B2B Pricing is one of the most important things that impact companies' growth and profitability. It is also one of the most challenging topics, with no clear playbook to follow.
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​Am I charging too much or too little? Should I disclose pricing on the website? Should I adopt Usage or stick to SaaS? How do I apply pricing to different types of Customers? These are some of the questions we'll be discussing. Marcos and Roi will have an open discussion on B2B Pricing - from first principles to tactics in a downturn market.
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​Marcos Rivera wrote the book on B2B Pricing (literally), with his 'Street Pricing' book published in 2022. He is the founder and CEO of Pricing I/0, a firm that specializes in B2B Pricing. Roi Ben Daniel is a Payments and Fintech expert, now the Founder and CEO of Received, the first Billing system focused exclusively on B2B Software companies.
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​Pre-submit your question to Hadar at hadarl@received.ai.


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